My mouth did not feel clean after using this product. Did not like the taste left behind and my breath smelled a few hours later.

I have tried to use the product 3 different times now but each time I do, I really do not like the taste of it and it causes my gums to bleed. I used it for 2 days and after the first use my gums were bleeding, as soon as I stopped, the bleeding stopped. This has happened 3 times now. There must be sonething in it that does not suite everyone.

taste gross

Very Strong I would agree with some of the other reviews here that if you have sensitive teeth it may be too strong for you.

I don't like the taste or feel of this toothpaste. I am sure it does a great job but could not get passed these two factors.

My dentist was impressed with my teeth after I used this toothpaste for several months, however, it has a very funny after-taste. It claims to change your teeth 3 shades whiter after using 1 tube, but I haven't seen that much a difference, I suppose it's because the tube is so big.

mmm i dont like the taste!! but love the clean feeling in my mouth!

my teeth became very sensitive- I did not like the aftertaste

It is okay but it leaves too much of baking soda taste in my mouth. I also worry about the effects of baking soda on teeth enamel.

A little to strong for my tastes, but it does make your mouth feel clean!

Very clean feeling. Taste is too strong. My husband describes it as salty.

I know this is a great toothpaste but couldn't they do something, after all of these years, about the taste? Yuck!

I give it 3 stars because it cleans our teeth so well and freshens breath.buuuuuuuuut the taste is well...not tasty. But we love the end product. your teeth are clean almost all day.

I only use this toothpaste. True, the taste is a little surprising, but honestly after using it for a week I can't imagine using anything else. Once you get used to it, the baking soda really makes your mouth feel clean. An upside is that my roommate never steals my toothpaste because she thinks it tastes so bad :)

Received a sample awhile back, and was satisfied with the product. Wasn't the best, though, especially in comparison to the Crest Whitening series.