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Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:

There are more and more store brands cropping up all the time, and they are making direct comparisons to brand name products. 

Have you noticed any changes in store brand products over the past few years? How do you think store brands are evolving?

Improved in quality (70.4%)

Improved in pricing (33.8%)

Have more personality/ stronger identity (36.4%)

Are better at demonstrating value against name brands (46.4%)

Have better features (i.e., store brand organic or anti-bacterial products instead of just plain) (34.4%)

I don't think store brands have improved over the past few years (8.2%)

Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:
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54
  • joy9281 By joy9281
    on Dec 11, 2009  

    I BUY ALOT OF STORE BRANDS. THEY ARE BASICALLY THE SAME AS THE LEADING MORE EXPENSIVE BRANDS. ONLY A LOT CHEAPER.

  • grandma2 By grandma2
    on Dec 11, 2009  

    I have switched to using mostly store brand products in all of my OTC Drug purchases such ibuprofen, acetaminophin, naproxine sodium. The same goes for vitamins. If you look at the "active ingredients" of any OTC medications name brands are the exact dosage ingredients as store brand. I save a lot of money doing this and have never noticed a difference when taking or using this products.

  • NicMic By NicMic
    on Dec 11, 2009  

    Many store brands are actually made by the same company as the name brands. I think as long as you properly mix store and name brands you can't go wrong - just like fashion some things are worth the splurge others you can save your dollar.

  • crystal1210 By crystal1210
    on Dec 11, 2009  

    I've been surprised after comparing labels, many store brands are identical to name brand products, you just have to read and compare.

  • Painteddaisey1 By Painteddaisey1
    on Dec 11, 2009  

    I like some store brand products and buy them regularly but certain products I will only buy brand name.

  • jessicathelen By jessicathelen
    on Dec 12, 2009  

    PUBLIX In the south (some north..i think) Store brands are BETTER thn the other guys and price is better..I LOVE PUBLIX Store brand!!!

  • Blondmoment By Blondmoment
    on Dec 12, 2009  

    I always buy the CVS brand products when ever possible. Their store brands are very comparable to any name brand across the board. Their food, medicine, vitamins, and personal care products are all excellent.

  • Pepperell By Pepperell
    on Dec 12, 2009  

    Improvement in quality means a lot when it comes to buying brands that you love. The price also needs to be affordable to buy.

  • ewisehart7 By ewisehart7
    on Dec 12, 2009  

    I now don't mind buying certain store brands because they have improved. Before I thought it was a waste of money because they were never as good! Now for certain items I will buy store brands.

  • hm_jessica By hm_jessica
    on Dec 12, 2009  

    They are definitelly more eye catching now, which gets me to at least try them out. And I have to say I am impressed with how much cheaper they are, while tasting just about the same if not better. I think it is all a consumers market.