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Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:

There are more and more store brands cropping up all the time, and they are making direct comparisons to brand name products. 

Have you noticed any changes in store brand products over the past few years? How do you think store brands are evolving?

Improved in quality (70.4%)

Improved in pricing (33.8%)

Have more personality/ stronger identity (36.4%)

Are better at demonstrating value against name brands (46.4%)

Have better features (i.e., store brand organic or anti-bacterial products instead of just plain) (34.4%)

I don't think store brands have improved over the past few years (8.2%)

Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:
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54
  • cpns72 By cpns72
    on Dec 10, 2009  

    I do not notice any better in price lower. Of course, I am very careful what is in their ingredients first before I buy when they are on sale and cpns for cents off.

  • gypsygoddess By gypsygoddess
    on Dec 10, 2009  

    I think alot of store brands are name brands specially manufactured for private labels so they are essentially the same product without the expensive advertising. Not a store brand, but Suave has Professionals line of shampoo that supposedly is as good as Nexxus--I have Nexxus and the Suave and I would swear they are exactly the same! Same fragrance, same consistency, and same performance on my hair. I think store brands do the same thing, purchase the product from the original manufacturer that just wants to sell their product in a fancy can or a simple one.

  • Britnev By Britnev
    on Dec 10, 2009  

    I am sorry but I do not feel that store brands have changed much in quality. They have improved their marketing by pushing these to the front of the stores and improving their appearance. As for the quality of the ingredients, I have not noticed much difference. I do purchase these if they are for cooking and are cheaper than the name brand, otherwise I don't bother.

  • mmrlaird2 By mmrlaird2
    on Dec 10, 2009  

    I love the Kroger brand peanut butter,it tastes just as good as other name brand onesand alot cheaper.

  • luckyladyp By luckyladyp
    on Dec 11, 2009  

    I think store brand have improved alot with the taste som e are very good i buy more store brand now in food but some things like bread i need name brand but i do buy more store brand and they have improved a lot in taste.

  • Gigi317 By Gigi317
    on Dec 11, 2009  

    Having to cut back lately, I have purchased many store brands due to price. I have not been disappointed yet.

  • cybrown551 By cybrown551
    on Dec 11, 2009  

    I have not brought any cereal that are store brands, however, I have tried other products such as the tomato sauce and I found that the store brand is much like the leading brand Prego. It is really delicious.

  • 6111952 By 6111952
    on Dec 11, 2009  

    I can't get used to the taste of store brands. You can tell the difference when you compare. Some items came a long way as far as taste goes. But I would have to say that most of the items lack taste. I think that because your paying less, your getting less quality. With a coupon, your better off with popular brands from companies that are reliable.

  • ktric08 By ktric08
    on Dec 11, 2009  

    I like the up and up brand from Target. They especially have good baby wipes.

  • auroracosmeticart By auroracosmeticart
    on Dec 11, 2009  

    I would put the store brand I purchase against most big name company brands just to prove to others that you're mainly paying for just the name. There still is the occassional "It's not as good as the other brand" moment though.