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Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:

There are more and more store brands cropping up all the time, and they are making direct comparisons to brand name products. 

Have you noticed any changes in store brand products over the past few years? How do you think store brands are evolving?

Improved in quality (70.4%)

Improved in pricing (33.8%)

Have more personality/ stronger identity (36.4%)

Are better at demonstrating value against name brands (46.4%)

Have better features (i.e., store brand organic or anti-bacterial products instead of just plain) (34.4%)

I don't think store brands have improved over the past few years (8.2%)

Do you think store brands have improved over the past few years? If so, how? (Check all that apply) In general, store brands have:
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54
  • LinetteF By LinetteF
    on Dec 10, 2009  

    I have had few problems with the store brands related to Trader Joe's and Target. They are usually better than the big names and at a fair price point. I think the Safeway/Vons brand has been the worse in my experience.

  • purpldoll6x By purpldoll6x
    on Dec 10, 2009  

    I think overall, many store brand products have improved lately which helps the consumer save money and keep quality in this economic stage. There are some brand name products that I will not substitute, however, I do try store brands quite frequently. If I like them, I purchase them often.

  • robandtam By robandtam
    on Dec 10, 2009  

    I have found that alot of wal-mart brands are not as good, however I have been drinking their coffee and it is not bad

  • kkavila3 By kkavila3
    on Dec 10, 2009  

    I love the Wild Harvest Organic Label that Jewel store carries.

  • Herself1 By Herself1
    on Dec 10, 2009  

    I like Walmart and Aldi brand products. I find them to be good value at a great price.

  • marcyrocks By marcyrocks
    on Dec 10, 2009  

    I've found that some products are equally as good in the store brands as they are in the name brands. However, some if store brand stuff is really awful. Cheese is one product that comes to mind. I never buy store brand cheese, but I will buy store brand milk. It's kind of trial and error.

  • wormurm By wormurm
    on Dec 10, 2009  

    Some stores such as Walmart have increased selling their own food brand for a lower price and it tastes the same way but costs less.

  • leecee26 By leecee26
    on Dec 10, 2009  

    store brands in general have improved substantially throughout the years. i remember when no matter if it was food, beauty, or even household items were really bad. i didn't think they were worth it to purchase again. i would prefer to pay the full price on the name brand. i am happy that now a days i can buy the cheaper item without regretting it in the end.

  • jlindseyc By jlindseyc
    on Dec 10, 2009  

    often store brands are actually produced and distributed from the exact same plants as the name brands, just under different labels. If you start reading labels, you will be surprised!

  • shortygirl By shortygirl
    on Dec 10, 2009  

    I like the Kroger and Sam's Club store brands. I don't automatically select the store brands at Kroger because I find that sometimes the name brands are cheaper when on sale or with a coupon. Overall, though, I appreciate having the choice.