I bought this because "everyone was doing it." Now I know why. This product is absolutely amazing.

This eye primer is so good.! I definitely think it is worth the money. If you want to go high end for eye primer this one is the best that I have tried!!!!

This is a great eyeshadow primer. Using this helps your eyeshadow go on smooth and last all day.

The best primer! Keeps my eyeshadow on all day!

A little goes a long way. Best primer I've had.

Wasn't really one to use primer until I barrowed this one from a friend. Personally, "sin" is my all time favorite! It has just enough shimmer to add to the overall look, but it's overpowering. But not only is the color pretty, it made my eyeshadow last all day! Although it is a little pricey, it last awhile, so it's definitely worth it! LOVE LOVE LOVE

everyday product, i love it

I got this as a sample. I used it all in just a month or two and wanted more immediately. My make up stays on all night and doesn't crease. It is awesome!

I have only used the original Primer Potion. It is my go-to eyeshadow primer. I highly recommend it! When I use it, my shadow lasts all day without any creasing.

I was so sad when I ran out of this! This was such a lifesaver when I could not find a product to keep my eye shadow on my eyes and make it just as bright as it was in the palette!

As a cosmology major primer is a must!! Love urban decay!!

keeps my eyeshadow on all day

I love this primer. I use this everyday! My shadow last all day/night, and does not crease. When you think its empty, I do recommend cutting it in have because there is still a lot of product on the bottom. I scoop it into a small airtight container, and get several uses out of it.

Best eye primer ever. It can make the cheapest worst quality eye shadow from like Walmart last for over 6 hours, and not look crumpled but smooth and shiny with no wrinkles. You use very very very little meaning that it lasts a very long time. It goes on very smooth and is not at all drying.

I am a makeup junkie and this is a staple in my collection. I use this primer on a daily basis. I use this primer whether I am creating a day or night look. The primer helps all shadows live up to their full pigment power. It also prevents shadows from creasing or melting of your lid. Even though the primer is a bit pricey it will make even the cheapest shadows hold better.