I love the Trader Joe's shopping experience!! The food is very fairly priced for the quality of the product. They have a decent selection of organic foods. There are no trans fats or high fructose corn syrup in any of the products throughout the store, which is important to me when shopping for my family. They always have coffee to sample and food to try. One near us hides a stuffed animal for the kids to find while shopping. When they find it, they get a treat! Some others have kiddie-sized shopping carts. It's always a pleasant experience shopping here! My motto is, if Trader Joe's doesn't sell it, then you don't need it!