I enjoy this product. It seems that I use less and get more, and does just a good a job as the regular dish soap. I think its a bit more expensive which is the only problem I have found with it.

This is the only dish soap I buy. It has been for 3 years now. I love the pump and how It comes out ready to work and get the job done.

I loved DAWN liquid for the longest time but once I tried this foam, its my new favorite. I hate to run out so keep a back up supply on hand. The packaging is perfect - just a pump works great on a sponge or a pump in the water to take out the grease. Takes so little that the small bottle lasts a long time.