Eyes. Lips.face. Says it all this company has every beauty product covered and for and awesomely low price! You can buy online OR in some stores (Target, Big Lots, Rue 21 just to name a few). Def try it out! Currently I am loving the HD blush.

some products are hit or miss but over all i really enjoy elf cosmetics, for the price you can not beat it. they hae been stepping up their fame as well and coming up with some amazing colors and products as well.

Gray products for such a low price. Just wished they carried more in the stores.

I was at target and picked up my fist ELF for the first time. I saw how cheap the price was and thought that maybe it would work. I was shocked at how well the eye shadow stayed on.

price is great, lipglosses are awesome

Love the eyeshadow colors!!

I want to give these products 5 stars, but the color selection just isn't great and some of their products, well, let's just say the price isn't the only cheap thing about them. BUT that's not to say I don't love elf. I have a lot of elf products and some of them are just amazing! Their high definition powder, blushes, whipped eye cream which I use as a highlighter, and their brushes are almost all really good as well! I especially love the small stipple brush. Hasn't shed on me yet. It is a little hit-and-miss but there are more hits than misses! And that's ok for me because you can't beat the price!

I really like Elf products. For the price its unexpectedly amazing! Their lip color goes well with any skin tones and the primer for redness works wonders: a quick pat on the face and the redness is noticably toned down. Its an even better score if you find random products at Tj Maxx!

This brand offers affordable makeup and beauty products. I have tried several of their products and have never been unsatisfied. My latest purchase from them was their lip exfoliator. It gets all the dead skin off my lips and leaves them feeling very soft. I love that their products are cheap and do what they say.

I feel like e.l.f. is really starting to step it up .e.l.f. is creating many new products at affordable prices great for all ages and beginners. I own baked regular and mineral eyeshadows ,compacted powder and cream blush, and a couple brushes. What I am impressed with most is the cream blushes. the cream blushes have incredible pigment and I really do mean that. The mineral and regular eyeshadows have very nice pigment also. As for the compacted powder blush, I wish they had a bit more pigment. I also feel the same for the baked eyeshadow. the baked eyeshadows have beautiful colors, however, lack that color when applied.

I am impressed with ELF for a number of reasons....first let me say I tried this about 6 years ago and HATED it! They have reformulated their products and now they are GREAT GREAT dupes to famous, expensive brands! I love ELF and will continue buying it....I have told many many people about it!!!

I actually started buying elf makeup when I thought the company was going out of business a few years ago. I absolutely love the glosses to wear plain or add a little shine to my lipstick of choice. I also really like the eye shadows be it powder, liquid or mineral. I'm a fan of elf and even though they are low in price, the quality is actually pretty decent.

There are a few misses in this brand of cosmetics but also quite a few gems that will save you quite a bit of cash. Their makeup brushes are great quality and tens of dollars cheaper than other comparable brands. My favorites are the mineral eyeshadow (beautiful shades) and the "All Over Stick" (perfect for blush or eyeshadow) which are not only budget-friendly but give more expensive cosmetics some competition. My only advice is to avoid the makeup primer and the liquid eyeliner. Neither seemed to be very effective.

I love e.l.f!!!! It is great quality makeup (most of it) for a great affordable price! I've tried a majority of the products and very rarely am not pleased. I only wish it was available in more stores and I wish the stores it is available in had a wider variety of their products.

I recently bought a bunch of their makeup & brushes & received a free gift of makeup from their site, I loved the sale & special offers so it was too good to pass up. It was the first time I tried their makeup besides I had bought their eyelid primer at Target for only $1. The primer works well enough for the bargain. one of the things I purchased was the 144 eye shadow palette for $15 I will never use all of them, but it is a great value for the price, and while not all colors swatch or go on as well, a lot of them are highly pigmented. They offer mattes, nudes & shimmers so there's something for everyone. I recommend this if you are on a tight budget, or just starting out in makeup.