I love how with this lotion, not only can my baby wear it, I can too! I like that it has a nice soft scent and that it lasts longer than most other lotions out there, adult and childrens. I wish that there were coupons for this product all the time!

Smells unbelievably good. Love when my little one gets outta the tub (:

This has got to be my favorite baby lotion above all others. My mom put it on me as a child, and I have always loved the scent. I like that it leaves skin feeling soft instead of greasy, and I love that it is a "thick" type of lotion. I don't mind using this lotion myself from time to time, and I usually put some on my own hands and feet when I'm finished putting it all over baby.

This is the only kind I buy! It smells amazing and worth the price!

I have used this lotion myself and my children I love it. Our skin smells so good and feels so soft! It has a good scent to it.

good

Ohhhh my I used this product on all my kiddos up until the age 5. Mind you I could have bought stock in this. The lotion to me smells great, and I also loved the calming chamomile one for night time.

I love this lotion for my son. It smells good, and it keeps his skin so soft.

Smells great and makes skin soooo soft! I use it on myself just as much as my kids.

Smells amazin and non greasy

Baby Magic has the most amazing scent. I'm not able to use it on my son because he has sensitive skin and eczema but, every time I smell Baby Magic on my niece it puts a huge smile on my face.

Love baby smell.

Gosh i love the smell...i remember it so well..Used this all the time when my lil boy was a baby..

Baby's magic lotion has such a soft scent and is gentle enough for a babies skin. Absolutely wonderful product.

lOVE THIS BABY LOTION AND SHAMPOO