Survey Results: Holiday Shopping Survey 2026

By SheSpeaksTeam Oct 16, 2026

Thank you to the over 1,000 SheSpeaks members who weighed in and shared their thoughts about the Holiday Shopping season! The survey was fielded from September 23rd – October 7th, 2026. Check out the results below.

Topline Insights:

Consumers are still spending, but their priorities are shifting.
This year, members said that they plan to spend less on holiday gifts vs. last year, but only down slighlty despite greater economic concern.
27% of our members have already started shopping.
Price matters, but shipping, promotions, and quality also shape how shoppers define value.

Click through to view the full report below! Do these findings surprise you? Let us know in the comments below!