I bought a small 2 oz. bottle of this at a salon when I got my hair cut. I tried it the next day and I loved it! I applied a dime sized amount to my towel-dried hair and let my hair dry naturally. My hair was so soft and shiny! I couldn't believe how well this works and how little of it I have to use. I've tried all the cheaper brands but none of them have made my hair quite as soft or shiny. Its well worth a trip to the salon!