If you remember being a kid and searching through the Crayola crayon box in frustration because you just can’t get the colors right on your family portrait and then just settle on coloring your whole family blue, then you are not alone. Recognizing the vast difference in skin tones, Crayola is launching a new box specifically to give kids (or grown-ups who like to color) more skin color options when creating their work of art.
The Chicago Suntimes reports about the new Crayola box called “Colors of the World” that features 32 colors to choose from. Crayola is hoping that the wider variety of skin tones will help to expand on kids’ creativity while being more inclusive of our differences. Crayola CEO Rich Wuerthele says, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance.” He adds, “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayon colors will be labeled with realistic descriptions like “deep almond” and “light rose” and can be read in three languages; English, Spanish and French. And Crayola’s launch was purposely timed to coincide with the United Nations World Day for Cultural Diversity for Dialogue and Development. The Crayons will be on shelves exclusively at Walmart later this summer in July and will be sold in boxes of 32 and 24.
What do you think of Crayola’s new box “Colors of the World”?
Will you be looking out for these later this summer?