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Since the economic downturn, do you think advertiser are better trying to understand the priorities and needs of female consumers?

Lately advertisers seem to be stepping up their efforts to reach women.  We were curious to see, if you had noticed! 

Since the economic downturn, do you think advertiser are better trying to understand the priorities and needs of female consumers? 

We want to know!

 

Yes- a lot (22.2%)

Yes- a little (42.2%)

No (35.6%)

Since the economic downturn, do you think advertiser are better trying to understand the priorities and needs of female consumers?
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11
  • Vlindertje By Vlindertje
    on Feb 27, 2009  

    Advertising budgets have been cut big time. So even if they do try to get women to consume more by targetting their advertising, the total ad and promotion spend has gone down, including research into customer preferences. On the whole, the effect is not that great.

  • ktupper1 By ktupper1
    on Feb 27, 2009  

    I have been seeing many, many more ads for sales and I find that advertisers are promoting products that consumers actually need or that are "reasonable" splurges. No one seems to be trying to push over-the-top luxury items.

  • redoakl5 By redoakl5
    on Feb 27, 2009  

    I see many less luxury items aimed at advertised women than before. Such as spas, facials etc....

  • megha1234 By megha1234
    on Feb 27, 2009  

    my experience is no one is selling of sale prize

  • am_i_lost By am_i_lost
    on Feb 28, 2009  

    I think everyone is in a tail spin. I went shopping at a big mall yesterday and several stores had closed. (jewelry stores, high-end clothing, etc) I guess now that you mention it there have been less luxury items like "redoak15" said.

  • turbojetjs By turbojetjs
    on Feb 28, 2009  

    I agree that Advertising budgets have been cut big time.

  • Ladydarksky By Ladydarksky
    on Feb 28, 2009  

    I noticed they have cut down on there spending but it seems there targeting more the woman who can afford the high priced products as well as the tiny tiny woman, where are the ads for the average woman?

  • starsoccer_girl13 By starsoccer_girl13
    on Feb 28, 2009  

    I agree as well that advertising budgets are cut big time too, but there are always those jewelery commercials and fancy department store commercials as well. I'm still waiting til there will be some reasonable commercials.

  • seveninall By seveninall
    on Feb 28, 2009  

    I agree that many commercials and advertisements have been geared more towards women lately. The expensive SUVs, jewelry, massages,etc.

  • lilred70670 By lilred70670
    on Feb 28, 2009  

    A lot of companies, I believe, are trying to let consumers know they understand money is tight by lowering prices and offering better discounts. I go to the companies website for whatever I want to buy, and even to restaurants I plan to visit, and usually they have a free or percentage off coupon for signing up for their newsletter. I also go to websites that offer samples because when the company sends the sample, they also send a coupon. All in all, I think companies are trying to help consumers, but they can't lower prices so much it hurts their business.