By shopping at Aldi, I was able to cut our grocery bill by about 40% for my family of four. I admit I cannot get everything I need there--I have some food allergies. But, recently they started carrying a line of gluten free products that are reasonably priced and tasty. A few things--Bring your own bags, a quarter for a shopping cart, and cash or debit card. They do not take credit cards. These are all ways that they are able to keep their costs down. Most of their food is exactly the same as the 'name brand' food--just cheaper. Try it--you will save money!