Tastes and smell fresh and does a good job whiteing teeth.

It did work for a while after smoking for over 8 years I recently just quit. I guess smoking will contribute to tooth decay. At first this product did work very well for whiting. But after a few months I started to notice white deposits on one of my teeth indicating tooth decay. I have read that since it contains the same ingredient as whiting strips it takes some wear on the enamel coating protecting your teeth from decay. Anyhow, works great for whiting. If your enamel is strong enough I suppose this product won't have any bad consequence on your teeth or oral health.

I liked this toothpaste, but I like the Crest one better, but it worked really well for me.

I like the "taste" of this toothpaste; however I haven't noticed its whitening effects. A dental assistant has told me to smear it over my teeth and let it sit for 3-5 minutes before rinsing... she claims that it works for her. I haven't tried that yet as I have somewhat sensitive teeth. But one of these days maybe I'll give it a try.

I have tried the crest toothpaste and it had stripped the skin off my lips and made my gums swell up and my tongue burn, but this toothpaste is amazing. I have always been a fan of Colgate because you don't feel like you are pouring acid in your mouth and it works so well with a gentle feeling!

I was a little skeptical at first. But I decided to try it anyways because of all the good reviews, and I am very glad I did. I noticed a very big difference and I will continue to use this toothpaste.

great product for the price it gives u that just left the dentist tingly feeling and has a better taste than some other whitening tooth paste out there one of the best parts is that they are almost always on sale and colgate has really good coupons

Its good stuff! Whitens really well and leaves fresh breath!

I like this toothpaste but it seems to have replaced the Colgate Pro-Clinical line which I liked better, specifically the pro-whitening.

Works great at whitening and leaves your mouth feeling fresh and clean. I am a heavy coffee & tea drinker and this keeps my teeth sparkling

This is the real deal and it works to show visible results, priceless!!

It's hard to say for sure that this product has made a difference on the whiteness of my teeth (I don't really have a before/after picture) but in my opinion my smile is brighter and whiter after a few weeks of using this toothpaste. The chalkiness of the paste took a bit of getting used to after using a gel for the past few years, but I don't think that takes anything away from my positive opinion of it overall.

I like this toothpaste. It is the only whitening toothpaste I've used that actually whitens my teeth and freshens my breath and is long lasting. I would definitely recommend to everyone.