The product meets the claims made in adverts. When I noted the product container telling me to "Watch dry cracked heels disappear," I was skeptical. My feet were extremely dry and damaged from wearing tennis shoes and socks in a dry, cold climate. I was too embarrassed to even think of wearing sandals. Amazingly, the Heel Tastic product is (so far) living up to the claims. The first time I used it, the damage to my feet was made instantly less visible. After a couple of uses, my feet not only LOOKED better, but they felt smoother and softer. At the end of a complete week, I missed putting on the product one night. The next morning, my feet were still looking and feeling just as nice. The ONLY downside (so far) is that, while the product's smell is not unpleasant, it is a bit strong.