I love SoftLips products, i can't wait to try this one because pomagranet is is my favorite flavor.

I like this item, though the cost seems pretty high.

I love that it is 100% natural and has organic ingredients so you can feel confident that you are using a safe and effective product. They do not test on animals which is also very important to me. The tube is about the size of a piece of chalk and tucks conveniently into almost any pocket. Application is smooth and regardless of how much you put on, there is no color whatsoever. You don't have to worry about the white clumps which sometimes result from other balms. The scent smells just like fresh pomegranate seeds upon application and then quickly fades. It makes my lips feel so smooth and keeps them moisturized for hours. I have used Softlips balms in the past and I can easily say this performs just as well and has become my new flavor of choice.