SheSpeaks 2021 Holiday Shopping Report: What Members Said

   By SheSpeaksTeam  Nov 29, 2021

Photo by heidifin at Unsplash

The SheSpeaks community weighed-in again for our annual Holiday Shopping survey. Over 1,200 of your shared your thoughts on everything from the upcoming holiday season to how you are planning to shop this year.   Here are some of the interesting things that we heard from you.


Holiday Shopping Emotions


Top Emotions Heading into the Holiday Season

What a difference a month makes! "Uncertainty" was the #1 emotion that SheSpeaks members felt when we surveyed you in September.  But in the Holiday Shopping Survey from October, things were different!  Grateful was the #1 reported emotion, followed by Hopeful at #2.  


SheSpeaks members are slightly more positive about family finances this year, but it is basically the same as was reported in last year's survey.  But regardless of how women feel about personal/family finances, it does not seem to impact decisions to spend money this holiday season, because.... 

Holiday Shopping Factors

Surprisingly the #1 factor that will determine how much women will spend this holiday season is NOT family finances, view of the economy or the employment status. Instead, the #1 factor is Store sales and promotions followed by product availability. It's a stark contrast to 2020, when the #1 factor determining holiday spending was family finances. 

Holiday Shopping Increase from 2020 to 2021

Increase in Spending from 2020 to 2021

Women perceive a drop in the health of the US economy vs. 2020. 23% fewer women report that the economy is improving vs. 2020 and 100% fewer vs. 2019! HOWEVER, as pointed out above, perception of the economy is not the #1 factor in determining holiday spending:

Concerns about the US Economy

SheSpeaks members report that they will shop EARLIER than usual this holiday season. Significantly more women (56%) say that they will shop as soon as possible, prior to Thanksgving vs. 48% in 2020. This reflects a 17% increase of women who will shop prior Thanksgiving vs. 2020.

Start of Holiday Shopping 2021

Shopping Starts Early in 2021

Do you agree with this findings? How would you have answered? Tell us in the comments below.

Make a Comment

emmajames by emmajames | Sacramento, CA
May 05, 2022

Fantastic article! Thank you for providing the Christmas shopping report and the feedback from members. I'm also delighted to learn some of the fascinating details about how people are organizing their Christmas holiday purchasing. So I suggested that folks go to to receive a quick Christmas loan with no interest. We all know that Christmas is the most important holiday for everyone, but many people do not have enough money to shop for friends and family, therefore I believe it would be a nice alternative for them. Have fun shopping!

NicolCage by NicolCage | Phoenix, AZ
Apr 20, 2022

I am the only one in my family that likes to shop. As a result, I'm always up to date on the newest discounts and bargains, as well as the best websites for finding a deal. For example, I use the to find the greatest offers on Aliexpress.

WilliamCurry by WilliamCurry | Las Vegas, NV
Jan 24, 2022

Amazing Post! Thank you for sharing the holiday shopping report and members thought. Really I am also very glad to know some of the interesting things about how people are planning for upcoming Christmas holiday shopping. So I recommended people check out the website to get an instant Christmas loan without any interest. We know that Christmas is the biggest holiday for all kinds of people, But there are many people have not enough money to shopping for friends & family, So I think it would be a good option for those people. Happy Shopping!

Steeeveee by Steeeveee | East Hanover, NJ
Dec 09, 2021

Shopping before the holidays always feels good. And it's even more pleasant when you like the process itself. A new lighting system can help with this. Have you heard something about cloud ceilings? If not, you can head over to OpenCeilings and look at a new kind of lighting for offices and malls.