This lipstick is too dry for me but I guess it has to be to stay on all day.

I love this product so much. At first, I was wary of having bought the wrong color, or it was more pigmented than I had hoped. To be honest, with one little dab motion on each part of my lips, it's a perfect color. At the end of the day, it doesn't look exactly the same as it did when I first applied, but it seemed to have stained my lips... And it looked amazing, even better than when I first put it on. You have to be conscious of how much you put on, since these make your lips very shiny and pigmented when you put them on. As for moisturizing, I thought it was a little bit above average. These are obviously meant for color. They didn't dry out my lips and come in a really great variety of shades!

I have to politely disagree with the other reviewers because I love this lip color. I think it's one of, if not the best, long wearing lip colors out there. Many long wearing's can be thick and a little goopy, but this one goes on this thin and smooth. It isn't sticky after setting and stays on all day, even after eating greasy foods, which usually can break them down. But it's easily removed with makeup remover or baby oil. I took off one star because of the colors. It comes in a large variety of great colors, but the color swatches shown on the counter/display are a little off. I've found the colors run a little lighter than shown. This brand also has a better finish than some brands and doesn't look as matte and flat, it some how manages to have a little sheen to it. Any of the long wearing lip colors can be drying, so I make sure to use a good hydrating lip balm every night and that keeps my lips from getting dry and flakey. I think it takes some getting use to these types of lip color, but after many years of using them, traditional lip stick feels gloppy and messy to me. I love that I never leave lipstick on a glass or straw and my husband loves that he can kiss me anytime and doesn't end up wearing lipstick. :-)